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Pretend play is where children use their imaginations and embrace their creativity. Our range of toys, costumes and games are perfect for children’s imaginative role play and provide hours of fun for all.

Role Play Toys for Children

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Excalibur Castle Bundle

Special offer! Buy our majestic Excalibur Castle Package - Excalibur Castle (90196) and Knights (179005) and save £6.00!

£82.00
Out of stock

Robot Construction

Robot Construction set with 17 colourful wooden pieces to mix and match to create 3 different robots.

£24.99

Mechanics Laboratory - Vehicles

Discover the secrets of mechanics, experiment with levers, cogs and pulleys and assemble different models with increasing difficulty levels.

£27.00

Gears Activity Set

Gears Activity Set - fantastic construction set for youg engineers!

£29.00

Cobblestone Farm

Cobblestone Farm is a delightful, brightly coloured wooden toy farm for children.

£65.00

Dinosaur Island

Dinosaur Island is a multi level wooden dinosaur playset, beautifully illustrated and complete with dinosaurs for maximum fun.

£72.00

Activity Mecaniko 81 pcs

Durable 81 piece plastic construction kit.

£17.99

Mosaic Art 3D

A fun way to create 2D & 3D designs

£22.99

Tree House Engineering & Design

Children will love building this brilliant tree-house set over and over again developing critical thinking and problem solving skills with this fantastic STEM engineering set.

£14.99 £16.99

Make-Up Kit

Practice the skills of a make-up artist and paint fabulous faces and nails using this exciting make-up set.

£5.99

Fun Bricks 100 pieces

The perfect building block for younger children – simple to push together and disconnect with the pliable, tactile and durable brush like connections. 100 assorted pieces in bright colours.

£18.99

You've Been Pranked

The perfect present for pranksters!  A collection of 35 old and new practical jokes for laughter, screams and horrified faces.  Pranks include Smashed Egg, Ice Cubes with Flies, Cockroaches and Snotty Snot.  There are lots of ideas for pranks too!

 

£22.99

Magneti'book - Crazy Faces (girls)

Create crazy girls faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£15.99 £17.99

Magneti'book - Crazy Faces (boys)

Create crazy boys faces using magnetic features and accessories on a magnetic scene by copying the enclosed cards or inventing your own.

£14.99 £17.99

Buddy Builders

There’s so much to do with this 32 piece set of colourful people, you can build, stack, colour or shape match and count and they all stack neatly away in big lidded pot!

£17.99

UFO Colour Changing Flyer

An incredible hovering, colour changing, indoor UFO.  The UFO illuminates with bright flashing LEDs, creating awesome light effects, perfect for day or night flight. 

£9.99

Build a Giant Dinosaur

The amazing reversible giant T-Rex that you can build inside out and outside in.

£14.99

Grow Your Own Mini Dinosaur Garden

Build a pop up miniature garden with real cress seeds to grow

£7.50

Mechanics Lab - Aeroplanes & Helicopters

Assemble 10 different models with levers and gears, take them apart and build another, each with growing levels of difficulty.  

£17.99

Mighty Mini Band

Toddlers love exploring sounds and rhythms as they play around with music and with this brilliant set they will be a one-man band!  A wooden base on low legs with a drum, scratch board, glockenspiel and cymbal with two sticks and a clapper. 

£33.00

Magnetic Racer

Push or pull the Magnetic Racer with the Mini Mighty Magnet.  It works through table tops too!

£4.99

Tamera Riding Doll

Our Generation Deluxe Collection Tamera and “A Summer of Riding”.  An 18” doll with soft body, poseable limbs and long blonde hair, chapter book and accessories set.

£59.00

Onesies Funzies

An Our Generation doll accessory set, for dolls of 46 cms.  A fun bedtime onesie and breakfast cereal accessories.

£15.99 £18.99

Unicorn Wishes Pyjamas

An Our Generation doll accessory set, for dolls of 46 cms.  A set of cosy pyjamas, snuggly socks and a fleecy unicorn to hug.

£18.99

Fancy Pal Penguin Bag

Cute and cuddly soft blue penguin chick in a richly decorated fabric bag.

£9.99 £11.99

Make a Dinosaur - T-Rex

Clever modelling set, build a wooden skeleton and add the air-drying modelling clay to create a realistic T-Rex.

£14.99

Make a Dinosaur - Stegosaurus

Clever modelling set, build a wooden skeleton and add the air-drying modelling clay to create a realistic Stegosaurus.

£14.99

Red Riding Hood Hand & Finger Puppet Set

Red Riding Hood hand puppet with 3 finger puppets.

£22.99

Gingerbread Man Hand & Finger Puppet Set

A Gingerbread Man hand puppet with four cute finger puppets.

£22.99

Elsie Magnetic Dress Up

A wooden doll figure with stand to dress with 7 fun magnetic outfits.

£16.99

Roly the Laughing Dog

Everybody loves Roly!  The loveable shaggy dog rolls over and laughs while his mouth opens and closes – hilarious fun and giggles.  

£19.99

Mini Pirate Ship Playset

A 12 piece wooden playset for pirates and landlubbers!  Assemble the chunky wooden pirate ship and use the 10 play pieces to inspire imaginative play. 

£29.00

Construction Equipment -NEW

Essential kit for busy builders – tools and accessories for any toy building site.

£22.99

Aftershock! Earthquake Lab

Brilliant 53 piece set of quaking, shaking, building-breaking fun!  Assemble your structure and put it to the test on a motorized shake table with real quake action. 

£27.00

Lottie Doll- Be Kind

The "Be Kind" Lottie doll wears a modern, relaxed outfit and encourages kindness.

£21.99

Cleaning Set

A 6-piece wooden cleaning set for little ones with storage stand.  Incudes: brush, duster, mop, dustpan and brush all with wooden handles for hours of role play, keeping the home spick ‘n’ span!

£37.00

Mini Hospital Playset

A cute little wooden fold and go hospital with doctor, nurse, poorly teddy and medical equipment.

£29.00

Rainbow Fairy Tin Tea Set

A very pretty 10 piece tin teaset and case, with an enchanting pattern of rainbows and unicorns.

£18.99

Convertible - Dinosaur

A brilliant book and playmat set that converts to a 3D dinosaur for roarsome fun!

£14.99

Deluxe London Bus

All aboard for Trafalgar Square!  Stunning wooden London double decker bus in traditional red livery with peg people driver, conductor and 14 passengers.  Top removes for easy access to both floors.

A handmade, Fair Trade product, made in Sri Lanka from sustainable rubberwood.

£59.00

Workbench Compact (Pastel Coloured)

Attractive Scandinavian styled wooden work bench in soft colours.  Challenge children’s dexterity by practising twisting, sawing and screwing the pieces together to develop their fine motor skills.

A 22-piece set with lots of wooden pegs, screws, nuts and tools to assemble the workbench, take it apart and do it all again!

£59.00

Farm Tour

A set of chunky cards to create a farm with a grassy path to travel around, 6 farm building cards and 6 wooden figures.

£14.50 £16.50

Storytelling Game for Children

A delightful set of 6 puzzles, beautifully detailed with a fantasy settings

£12.99

Wooden Make Up Set

Twelve piece wooden pretend play make-up set, including pink padded zippered case.

£17.99 £20.99

Fairy Light Garden

An enchanting fairy garden playset, to create a beautiful home for fairies and their little friends and grow their garden to play in.  

£32.00

Street Magic

Perform super cool, streetwise tricks to amaze your friends and fascinate your family!

£29.00

Little Shop

A gorgeous little wooden 15-piece shop set with plenty of accessories to play shops for hours!  The fold up shop contains: parasol, counter with scales and till,  an ice cream cart, shop keeper and more!

£33.00

Doctor on Call

Cute doctor’s set with 6 wooden pieces of equipment and heavy duty zipped fabric case.

£22.99

Role playing toys for children

Children love to pretend. Pretend play is great fun for all children and essential for their development. Whether they are dressing up, playing with puppets or pretend food, playing shop, or imagining they are a fairy, princess or pirate, the fun never ends when children are pretending! Let their imaginations go wild with our wide range of role play toys for children.